Agri-Food Trade Service

2012 European Seafood Exposition

This is your invitation to participate in the official Canada pavilion at the 2012 European Seafood Exposition (ESE) to be held April 24-26, 2012 in Brussels, Belgium at the Brussels Exhibition & Conference Centre.

As the world's largest fish and seafood trade show, ESE is the premier venue for showcasing the world's marine-based foods to decision-makers and purchasers. The number of exhibiting companies at ESE 2011 topped 1,700 from 81 countries with 25,000 buyers and sellers from around the globe.

Agriculture and Agri-Food Canada (AAFC) will manage the Canadian presence at ESE. At a competitive and reasonable price, exhibitors will benefit from a package of high quality services including:

• High quality Canada branded hard wall pavilion
• Turnkey booths (closed) with basic furnishings: Company signage, common lounge & refreshments, telecommunication area & meeting rooms, selected Canadian promotional items, wireless internet services, front exhibitor counter, table and chairs, basic electricity & nightly security services
• Show and official catalogue registration
• Panel graphic (1m x 3m)
• Pre-show market intelligence briefing
• Invitations to the Official Canada Pavilion Networking Event
• Chef culinary demonstrations & tastings
• On-site and on-going marketing support
• Opportunity to meet Canadian trade commissioners
• Directory of Canadian Exhibitors (online)

Is this the right opportunity for you?

For an assessment of your product's readiness for ESE, contact Martin Foubert, Deputy Director, Trade Commissioner and Market Development Division, (613) 773-1618, martin.foubert@agr.gc.ca.

Your presence as a Canadian exhibitor at the Canada pavilion gives your business an opportunity to interact with new and established contacts in the world's most dynamic seafood market. An opportunity backed with first-class support not to be missed!

Registration is on a first-come, first-served basis upon receipt by AAFC of the completed **Application for Space and Participation Agreement Form (950KB), as well as payment of the participation fee.

You may wish to communicate with your regional or provincial contact for additional information.

Agriculture and Agri-Food Canada Regional Contacts

Emily MacKenzie
Burnaby, BC
Tel: 604-666-1065
emily.mackenzie@agr.gc.ca

Eugene Jaworski
Guelph, ON
Tel: 519-780-8002
eugene.jaworski@agr.gc.ca

Joseph Congé
Montréal, QC
Tel: 514-315-6174
Joseph.cogne@agr.gc.ca

Bernard Mallet
New Brunswick Sub-Office
Tel: 506-452-3732
bernard.mallet@agr.gc.ca

Shelley Manning
Nova Scotia Sub-Office
Tel (902) 896-0098
shelley.manning@agr.gc.ca

Diane Farquharson
Charlottetown, PE
Tel: 902-566-7307
Diane.farquharson@agr.gc.ca

Paul Rose
St. John's, NF
Tel: 709-772-5907
Paul.rose@agr.gc.ca

Provincial Contacts

Adrienne Grosweiner 
Fredericton, NB
Tel: 506-453-2299
adrienne.grosweiner@gnb.ca

Arthur Drysdale
Halifax, NS
Tel: 902-424-8607
drysdaag@gov.ns.ca

Françoise Nicol
Québec, QC
Tel: 418-380-2100 ext. 3390
Francoise.nicol@mapaq.gov.qc.ca

Sean Barry
St. John's, NF
Tel: 709-729-0634
seanbarry@gov.nl.ca

Jamie Blanchard
Charlottetown, PE
Tel: 902-368-4474
jrblanchard@gov.pe.ca

Mandatory registration show forms and additional information are available on our show website at: www.ats.agr.gc.ca/ese/. These include:

• **AAFC Registration Forms (950KB)
• Mandatory Show Registration Forms
• Hall Location
• Hall Plan
• *Pavilion Floor Plan (25KB)
• Trade Commissioners in attendance
• Other Related Organized Activities and Events

Please send your original signed forms, along with your cheque made payable to the Receiver General for Canada, to the attention of Mark Deschamps at the coordinates below. Please note the deadline for applications is February 21, 2012. Complete payment is due when the signed application form is submitted. Atlantic Canada companies please contact your provincial representative for further information (contact information above).

Register today!

We look forward to working with you.

Mark Deschamps, Project Officer 
Agriculture and Agri-Food Canada
1341 Baseline Road, Tower 5
Ottawa, ON, K1A 0C5
Tel.: 613-773-0325
Fax: 613-773-1555
E-mail: mark.deschamps@agr.gc.ca

Martin Foubert, Deputy Director
Agriculture and Agri-Food Canada  T5-4-336
1341 Baseline Road, Tower 5
Ottawa, ON, K1A 0C5
Tel.: 613-773-1618
Fax : 613-773-1585
E-mail: Martin.foubert@agr.gc.ca

Please note that great care has been taken to maintain the accuracy of the information provided, however, AAFC and its employees reserve the right to make modifications as necessary. We recommend that you visit the show website: www.ats.agr.gc.ca/ese/ for updates regularly.

*PDF format, requires Adobe Acrobat Reader
**Fillable PDF Form (requires Adobe Acrobat Reader)
Fill-in by computer, print form, sign, submit by mail
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